Photo: Sanne Wijkamp
The Nordic Beats-concept became a reality at SPOT Festival 2019. One stage, eight nordic hip-hop talents, one DJ, a microphone and a great audience was the recipe for success and now it returns to the festivals 2021-edition in September. Booker at SPOT Albert Fajardo-Helmig is happy about the successful start for Nordic Beats in 2019 and that it will once again be a part of the line-up:
“Nordic Beats is a two-hour showcase where the goal is to present some of the most interesting young artists in the urban genre. At the same time it is also our attempt to secure space and focus for the urban artists in the line-up because that genre has never been more relevant than these years”, says Albert Fajardo-Helmig.
One of the most distinguished missions for a festival like SPOT is to put focus on the upcoming talents and the new music and Nordic Beats, as a concept, focuses especially on the urban part of the talent scene in the Nordic countries. There are new successful stories from SPOT each year with new artists finding their place in the business and creating attention around their music – and the artists from Nordic Beats are no exception. Lillebittebock (DK), Baby Bino (DK), Michael Williams (DK), Flóni (IS), Kamelen (NO), Mangera (DK), Nikotin (DK) and Jelassi (SE) made the line-up two years ago and the last mentioned artist from Sweden has just gotten some recognition in her home country.
The rapper Jelassi won the title as “Artist of the Future” at the swedish award show P3 Guld in March. In 2019 Jelassi was already mentioned as one of Sweden’s most promising young rap artists, where she got attention for both her own songs as well as her collaborations with other nordic rappers.
“It’s a great pleasure to see Jelassi win the swedish P3 Guld Talent-award. It once again shows how much talent the urban genre holds and how this type of sound is becoming more and more mainstream,” tells Albert Fajardo-Helmig.
We are looking forward to presenting a handful of new hip-hop and urban talents to yet another round of Nordic Beats at SPOT 2021.
Nordic Beats at SPOT 2021 is made in collaboration with Soundvenue